Build a brand you’re proud to call your own

We help business owners create intentional, thriving brands

We craft lifestyle brands with strategy, heart, and purpose to connect deeply with your ideal audience and leave a lasting impression.

Our thoughtful approach ensures your brand feels authentically yours, empowering you to lead with confidence and drive sustainable growth.

Book your free consultation here! 🎊

“Working with Kelsey was such a pleasure. She helped us define our branding vision and kept us anchored to our core values while refining our overall direction."

Summer H, Made Hair
"Seeing our brand come to life exceeded every expectation, and Kelsey's designs have already made a noticeable impact on our business. We couldn’t be happier with the results!”

Hannah Q, Made Hair
“The biggest challenge for me was effectively conveying my vision and dream. Kelsey was very patient, understood my ideas, and created the perfect logo for my business. "

Beth A, Mimi’s Sweet Creations

Create a brand you love and customers trust

Fearless

A brand that empowers you to embrace your role as a leader, own your expertise, and confidently showcase your business to the world
Authentic

A brand that authentically captures your passion, purpose, and unique story while connecting deeply with clients who value what you offer
Balanced

A brand that provides clarity, minimizes overwhelm, and gives you the freedom to focus on growing your business and enjoying life

What makes our brands unforgettable

We take a holistic approach to branding, ensuring every detail works in harmony to support your business goals and engage your audience.

The first step in our branding process is a strategy session where we’ll craft your brand’s foundation and help you clarify your vision, audience, and positioning through our strategy worksheet and exercises.
Based on your strategy, we’ll craft two custom mood board concepts that each visualize a creative direction we could take to reflect your unique brand essence.
Inspired by your finalized creative direction, we will design one full-scope visual identity concept that reflects your brand vision with clarity and impact.
All of our packages include a versatile logo system with primary, secondary, and submark variations to ensure flexibility and strong brand recognition.
Your brand will come with a curated color palette and font pairings that align with your brand’s persona, creating a cohesive and memorable visual experience that speaks directly to your audience.
We will help you define your brand’s messaging and imagery styles, ensuring every touchpoint feels aligned, intentional, and impactful.
We will supply a simplified brand sheet with all your essential brand elements in one place, making daily implementation easy and consistent.
We will provide a comprehensive brand guide covering your brand strategy, visuals, and usage guidelines to ensure consistency across all touchpoints.

Need branding yesterday?

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Need branding yesterday? 🪩

NOW OFFERING

Brand Sprints

Our most streamlined branding package.

In just two weeks, we’ll work closely with you to craft a strategic and polished brand that’s ready to hit the ground running.

Learn more here 📦

FAQ’s

It depends on the branding package you choose. Our packages range from 2 to 6 weeks in length, and we can also accommodate unique timeline requests.
No matter the timeline, we’ll make sure every detail reflects your vision and sets your brand up for success.
That’s why we’re here! Through our strategy and creative sessions, we’ll help you figure out what makes your brand unique and how to connect with your audience.
You don’t have to know the answers yet, we’ll guide you every step of the way!
Our packages provide everything you’ll need to build a cohesive and authentic brand.
In all of our packages, you’ll get strategy and creative support, logo design, colors, font selections, brand assets, and usage guidelines that tie everything together.
We can also customize your package with extras like social media templates or packaging design—whatever you need to make your brand complete!
DIY can be tempting, but it often leads to frustration and a brand that doesn’t quite hit the mark. With our services, you’re not getting just a logo—you’re getting a complete, professional brand that’s backed by strategy and designed to grow with your business.
Having a cohesive brand from the start can save you time, money, and a lot of headache down the road.
Our clients leave with so much more than a logo. You’ll gain clarity about your brand, confidence in how it’s represented, and the tools to attract the clients you really want.
Whether it’s standing out in your industry or building a stronger connection with your audience, we’re here to help you get there.

About the founder

Kelsey Mooney is a passionate brand strategist and designer dedicated to helping business owners feel more confident in their brand presence.

With years of experience in branding and packaging, a bachelor’s degree in design from the University of Cincinnati’s DAAP program, and a strong passion for uplifting others, Kelsey founded Parachute Branding to help rising business owners thrive.

She believes great branding should reflect the quality of your business, helping you connect deeply with your audience and grow with confidence.